JRSMITH JEWELLERY
LOGO FOR JRSMITH JEWELLERY 2016
JRSMITH JEWELLERY by Josefine Rønsholt Smith, a Goldsmith and Master of Arts specializing in jewellery.
The client, Josefine, had a clear vision of the symbol she wanted combined with a minimalistic logotype.
The flask with the bird is an old reference from the world of alchemy*.
The specific symbol is part of a series which means to refine or purify.
The symbol in its new appearance refers to the way a jeweller refines a design and the technical composition of a piece of jewellery.
*Alchemy was the attempt to convert base metals into gold
